![]() The e-commerce site Uncommon Goods took a similar approach, using llamas to show the “llove.” The full email uses great design simplicity: no clutter from a navigation menu or secondary CTAs, minimal text, and an easy-to-spot CTA button. Hipmunk, the travel company, animated its cute chipmunk mascot for V-Day. GIF Method 1: Hook your audience with an animated hero imageĪdding a little animation to your email’s hero image is one way to level-up a simple email design. Here’s how brands used animated GIFs in emails this Valentine’s Day. ![]() Instead, animated GIFs are used for special occasion emails-like Valentine’s Day-when they’ll add the most value. Still, email marketers generally agree that too much of a good thing isn’t always positive. As a result, animated GIFs are still used sparingly in emails. Brands don’t typically animate a promotion email or a newsletter. Animated GIFs have been proven to increase engagement and conversions from email ( this campaign from Dell increased email conversion by 103% and raised revenue 109%).Animated GIFs are naturally eye-catching and entertaining in a world of mostly static emails.Since video in email still has limited support, animated GIFs are a good way to add movement and create visual interest.gif image, so they’re simple and straightforward to include in email Animated GIFs are an image file just like a standard. ![]() GIF from Dior’s 2017 Valentine’s Day email Why use an animated GIF in email?Īs we’ve written about previously, GIFs and email go together like peanut butter and jelly. ![]() Check out how brands are using animations, and consider these email design GIF tips for the next big campaign on your calendar. This Valentine’s Day was no exception. In fact, we saw so many Valentine’s Day themed animated GIFs in emails that they’re going to be our primary focus today. The big takeaway: email marketers increasingly see animated GIFs as a must-have for volume-heavy email days. In the world of email design, special occasions have come to mean one thing: Getting animated! As in, including an animated GIF in your email design. Design your next email with an animated GIF and go Pro!.GIF Method 7: Need a GIF in a jiff? Try user-generated content.GIF Method 4: Drive attention to a video.GIF Method 1: Hook your audience with an animated hero image.You can manage your cookie preferences using the checkboxes provided or accept all for a better, more focused user experience.įind out more on our privacy policy page at any time. Some of these are analytics cookies, set using third party web analytics software, which allows us to monitor our website traffic. They may also show us which email or web page visitors clicked through from in order to visit our website, and whether you opened an email we sent you. Performance cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and they let you store items in your shopping basket between visits. Because these cookies are strictly necessary we do not need to ask for your consent to use them. Without these, cookies services like your cart and checkout experience cannot be provided effectively. Some of our cookies are essential and enable you to move around the website and use its features, such as accessing secure areas of the website. Our cookies don't store sensitive or personally identifiable information such as your name and address or credit card details. The data we collect using cookies helps us understand our customers better so that we can provide a more focused user experience.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |